Celebrity Marketing

One of the oldest small business marketing tips, or in fact any size marketing tip, is the saying “Celebrities Sell”. 

Small business marketing tips one: Have someone who is well known in your community endorse your products will  raise awareness of your advertising campaign. We have all grown up knowing that celebrities are paid a lot of money to represent a particular product or business.

Small business marketing tips two:  People like to see their favorite celebs and will often go to great lengths to get to see them, or to emulate them in some way. If your product is associated with their favorite celebrity, they will notice your product more.

Small business marketing tips three: If people think that your product is being used by that celebrity, then the possibility of them using your product also increases ten fold.  Also, the mere fact that you have that celebrity representing your product makes them respect your business more.

Small business marketing tips four: There is no disputing the fact that if your product is endorsed by a well known celebrity, who is actually using your product , your sales will be higher – however so is the cost attached. If you happen to know a cebebrity personally who happens to owe you a favor, then you are set, however be careful not to abuse your friendship.

Small business marketing tips five: If you are unable to afford endorsement from a Movie or Sports Star, then look locally. There are usually local heroes that have become well known in your local community who would welcome your offer.

Small business marketing tips  six:  The celebrity you choose must be willing to represent you and it helps enormously if they like your product personally. A lot of promotions have failed due to the celebrity turning up late, reading from a card and then exiting without mingling with their fans. Educate your celebrity about your product.

Small business marketing tips seven: There are lots of little tips that will help:

• The all important thing is to make your celerity like you and your product.
•  Let them try your product for free before your promotional event.
• Give them your special T-Shirt or hat to wear.
• Let them know if they can give away free samples or discounts specially for this promotion.
• Offer to pick them up from their home/hotel, this will ensure they arrive on time.
• Talk to them, listen to them and answer any questions they may have.

You will find they will react far more positively if you follow these small business marketing tips and the celebrity will feel at ease with the product they are promoting. There is nothing worse than someone from the crowd asking a question about the product and the celebrity doesn’t know the answer.

Small Business Marketing Tips