Category Archives for "small business marketing tips"

Web Design – The DIY Solution

Web Design Hobart

So you want to build a website for your small business so you can find new customers on the internet? Good For You!!

Below is a basic step-by-step guide on what you need to Do It Yourself!

What Kind Of Site Are You Building?
There are websites of all shapes and sizes and you need to select one to suit your needs. From a basic single page that says who you are to a fully fledged e-commerce site you should know from the start what you want, at least in outline. For the sake of this article let's assume that you are building a simple site for your business with say 1-10 pages.

Whatever your purpose there a re a few simple things that you will need to consider

  1. The website looks clean, crisp and easy to read when it first opens - you have only a few seconds to impress your future customer. First Impressions REALLY count
  2. The site needs to open quickly - If it takes to long people will NOT wait. They will just hit the backbutton and head elsewhere.
  3. The site needs to convey three things easily. These are your NAME, ADDRESS and PHONE NUMBER. They are the three most important things that visitors want to know, first up, when they arrive on your home page.
  4. You will need some basic content for your site. Description of your product or service, images other relevant information. So make a few notes of how you think you would like it to look. Search similar businesses on the web and find sites in your, or similar, industries you like the look of that could act as a demonstration of what you might want your site to look like. Now you are ready to move on.

Domain Name and Hosting
DOMAIN NAME
This is a very important part of your website. If you imagine youself opening what we refer to as a "Bricks and Mortar" business in your town, the first thing you need is a name for that business. The DOMAIN NAME is the online equivalent.

If possible it should be as close as you can get to your business name and reasonably short while staying clear of abbreviations, acronyms and numbers.

You also need to decide on your TLD (Top-Level Domain). These are the letters after the dot at the end of your Domain Name. For example I am sure many of you are familiar with amazon.com and facebook.com. There are quite a few that are available but unless it is impossible you need to stick to the Number 1 TLD in your country.

If you are in the USA then .com is for you; In the United Kingdom .co.uk is the one and in Australia .com.au is what you are aiming for. If you are not certain what is best for you check out this list of all TLD's worldwide.

WEB HOSTING
In the same way that the DOMAIN NAME is the name of your business, the WEB HOSTING provides the equivalent of a regular business's street address. Your physical location if you like.

There are dozens of web hosting companies around but I would like to offer you three that I feel will be most suitable to you. The first is for all around the world, the second is for Aussies because we are like that and the third is for a real DIY run at the problem. Obviously I would recommend getting someone to do this for you because honestly, there are so many hiccups and pitfalls it is really a good idea to save time and probably money and let the professionals take care of it...and it is not as expensive a youus might think.

Before I do however I should tell you that I have affiliate accounts with each of these companies which means that if you follow one of these links and buy from them, I will get a small commission, so thank you in advance.

Web Hosting

FOR HOSTING WITHIN AUSTRALIA 
If you live in Australia and would prefer to use and Aussie company I can highly recommend Netorigin. The reason is I use them myself and their service and support has always been fantastic. 

Web Hosting

FOR HOSTING OUTSIDE AUSTRALIA 
Wherever I travel around the web one name is used as being the best for hosting. bluehost. Check their great prices and support and I am certain you will be happy with them

Web Hosting

IF YOU WANT A TRUE DIY OPTION
Then WIX is highly advertised and easy to use but you should always remember that if you run with WIX and want to leave them you cannot take your site with you.

The World Of Web Design

WEBSITE BUILDING PLATFORMS
Their are literally hundreds of website building platforms and site builders around. There some you may have heard of like WordPress, Joomla, Drupal, Wix... the list goes on. You could of course start from scratch and build it from scratch using basic code, but unless you know what you are doing this will be a slow and painful option.

I could give you all kinds of statistics about the fact that there are 3.95 Billion internet users in the world as of June 2018 (thanks to a website caled Hosting Facts for these figures) and total numbers of users and so on.

For me there are only two highly relevant statistics. According to a recent survey by W3Techs 32% of all websites are built on WordPress. (That is WordPress.org...not WordPress.com). This figure is 10 times more than any other similar platform.

The second statistic is that well over double that number of internet marketing people use WordPress. One of the main reasons for this is that wordpress is FREE!. Sure there are paid additions to it, but you can use it absolutely free and it will work perfectly and look great.

All in all, WordPress is already the biggest and best in exactly the area you want to be. Unless you want to try Wix, or similar programs like Squarespace and Shopify, all of which come at a much higher cost and much lower versatility, WordPress is the place for you to stop hunting.

INSTALLING WORDPRESS
There are a couple of ways to do this but lets take the easist path.

  1. Log Into Your Hosting Account
  2. Go to your control panel 
  3. Select "WordPress" Icon (see image)
  4. Select The Install Button
  5. Fill In The Required Details
  6. Click "Install Now" and 'VOILA!' All Done

Web Design Cpanel

Themes
There are upwards of 2000 different themes available for WordPress sites and each of these can have almost unlimited variations. You will find some themes come with pre-built demo sites which you can install to give a pretty long running start on your website, just find one you like the look of and install it. Otherwise you are starting from scratch and even a fairly straightforward system like WordPress makes that a steep learning curve for the beginner.

Sites like WIX and some of the others we have mentioned above that have their own sitebuilders built in to their membership system can obviously make this process easier for you but each one of those companies come with a completely different cost structure where you will be paying them on a monthly basis into the distant future rather than paying just for a site to be built. I guess there really is no such thing as a free lunch, as the saying goes. Especially if you can find someone to build you a site for almost the same cost as an annual Shopify site will cost you, right?

Check Out This Special Offer Right Now!

IN CLOSING
Each theme developer will have instructions on how to use their themes to a greater or lesser degree. So at this stage we have got you a site up and now it is up to you to make it look pretty.

We can certainly give you some great ideas on how to do that but thats for another post or several. Good Luck and happy websiting. 

7 Reasons Why Local Business Need A Website

Web Design Hobart

It is still amazing to note that only about half the total number of businesses in Australia have a website, at least, that's according to a 2018 survey conducted by Telstra.

With this in mind, here are 7 reasons why your business should have one.

  1. Your Customers Are Already On Line Looking For You! 
    Statistics show that a massive 81 per cent of people perform an on-line search BEFORE they make a purchase. They go to Google and they type in "Accountant Adelaide" or "Gardener Glenorchy" or even "Web Design Hobart". If your business is not there waiting for them they are not likely to buy from you and without a web site, they are not going to find you.
  2. If You Do Not Have A Website - Is Your Business Genuine?
    Around 62% of people will stop thinking about using a local business if they cannot find that business on line. People have become so accustomed to the internet that if they cannot find your business there, they will consider that you business is not genuine.
  3. If Your Website Does Not Look Good It Affects Your Credibility. 
    The Design of the website directly affects the way your business is perceived. 48% of people cited the design and appearance of the website as the number one factor in their assessment of the credibility of your business. If it does not look good or impress visitors, it affects how your potential customers view your business.
  4. Your Customers Believe Reviews That They Read Online 
    9 out of 10 customers surveyed stated that online reviews influence their buying decisions. I guess we can thank Amazon for that. For a customer to arrive at your site and see testimonials from your clients it may be the ONE THING that closes the deal for you.
  5. Your Clients Want Answers Fast 
    In this modern world where everything is at your fingertips, your customers want to know things about you...and they want to know them right now. Now, you don't want to be open at 3.00AM, right? Well now you can be! The Inaomniac shopper that wants to know what your goods and services are all about can find out at 3.00AM because they can just check your website and even either place an order or at least contact you for m.ore info.
  6. 50 Years Ago It Was All About The Phone... 
    In 1968 if your customers wanted to know about products or services, shop for comparison prices or find a certain business it was a case of reach for the phone book and literally dial. 50 years later they do all of that online. If you are not there they will not be finding out about you.
  7. ...And It Still Is 
    However the difference now is that the phone is a mobile smartphone that does everything the computer does and often more. So not only do you need a website, it has to be mobile responsive so that accessing it from the iPhone or the android is easy and rewarding. Yes...we only build them that way.

If you need to more about what we can do for you, then simply follow this link

Mobile Responsive

Small Business Marketing Tips

One of the oldest small business marketing tips, or any size business, is the saying “Celebrities Sell” coined by Andy Warhol, to find some interesting information on this subject visit Wikipedia – Celebrities

Using celebrities to promote your business is very effective

  1. Having someone who is well known in your community endorse your products will  raise awareness of your advertising campaign. We have all grown up knowing that celebrities are paid a lot of money to represent a particular product or business. Click on the link to know all about the power of celebrity endorsement and to see some of the famous celebrity endorsements supplied by the Brisbane Times.
  2. People like to see their favorite celebs and will often go to great lengths to get to see them, or to emulate them in some way. If your product is associated with their favorite celebrity, they will notice your product more.
  3. If people think that your product is being used by that celebrity, then the possibility of them using your product also increases ten fold.  Also, the mere fact that you have that celebrity representing your product makes them respect your business more.
  4. There is no disputing the fact that if your product is endorsed by a well known celebrity, who is actually using your product , your sales will be higher – however so is the cost attached. If you happen to know a cebebrity personally who happens to owe you a favor, then you are set, however be careful not to abuse your friendship.
  5. If you are unable to afford endorsement from a major movie or sports star, then look locally. There are usually local heroes that have become well known in your local community who would welcome your offer.
  6. The celebrity you choose must be willing to represent you and it helps enormously if they like your product personally. A lot of promotions have failed due to the celebrity turning up late, reading from a card and then exiting without mingling with their fans. Educate your celebrity about your product. To get an idea what a celebrity should do to present your product read “The 25 Essential Public Speaking Skills”

 

There are lots of little tips that will help:

  • The all important thing is to make your celerity like you and your product.
  •  Let them try your products for free before your promotional event.
  • Give them your special T-Shirt or hat to wear.
  • Let them know if they can give away free samples or discounts specially for this promotion.
  • Offer to pick them up from their home/hotel, this will ensure they arrive on time.
  • Talk to them, listen to them and answer any questions they may have.

You will find they will react far more positively if you follow these small business marketing tips and the celebrity will feel at ease with the product they are promoting. There is nothing worse than someone from the crowd asking a question about the product and the celebrity doesn’t know the answer.  Just as a special treat, here is an interview by Gordon Keith with celebrity Zach Falifianakis, which demonstrates how not to question a celebrity (you have to scroll down a little to get to the video).

Marketing tips for the small business

 

Increasing Local Business Sales

Promoting your local business to make more salesIf you are marketing your business, you should concentrate on your local area first to get the best return for your efforts.

This does not mean blanketing the local marketing area with your company name or your personal photograph. Too much exposure can lead to local customers becoming tired of you and your company and thinking you are too pushy.

Being seen in the local newspapers in support of a local community project is a very good “local marketing” strategy. They will appreciate the fact that you are giving something back to your community. They are more likely to remember your face and subsequently your business name.

If you are serious about local marketing a contribution to a local community project will always go down well. If you are asked to contribute to a special event and you agree, then make sure that the local press know about the event well in advance so that they can be in attendance and get the project to print.

Always be friendly, open and honest to everyone you meet. This will increase their trust in you and they would be inclined to refer you to their friends if they feel you are a nice person.

Try to avoid becoming involved in anything too controversial. There are times when “sitting on the fence” is a good idea. If however just about every person in your community is shouting for a particular improvement, then by all means let them know you support them.

One way to get people to your store is to simply let your customers put posters in your shop window. Always, always, always – be POSITIVE – negativity only earns you enemies.

If you are able, a donation toward their cause can be immensely profitable for you in sales, as well as in popularity. The contribution may be discounts on your products, or in fact provision of a product for raffles etc., or, of course, a monetary donation.

Giving of your time is possibly the most important form of  local marketing  you can offer a  community project. They always need assistance from volunteers to help run events for them or for people to become an active member on their committees.

Remember, get your Business Name and personal name across whenever you can, but do it discreetly.

 Increase Sales