Society nowadays revolves around technology and use of the internet through home computers and smartphones, if you do not keep up with the changing times then your business is going to be left behind. Wikipedia has a history of the internet with some interesting references. This said you can see why having a website could be a crucial part of your business’s success.
Like many people, you are probably aware of the basic concepts what a website is but are not quite comfortable enough with your abilities or experience to attempt to build one on your own. In order to allow your business to stand out from the sea of other websites and attract new customers, you will need to have great site creation and be creative with your website design. So if you are ready to jump in and build a website for your business, you are making a great decision.
However, if you are still not convinced, let me provide you with a few more reasons why building a website for your business is an essential thing that must be done in order to help your business thrive and excel in today’s competitive market.
Placing your business into the online market is a great way to provide you with many added incentives such as a professional image that will allow you to convert visitors into inquiries. This, in turn, equals more sales for your company. Another great benefit to building a website is that you will be able to reach potential customers 24 hours a day 7 days a week. This open availability can quickly add up to many Increasing your global Sales Webinar potential sales that would have been lost without having Internet availability. Here is an interesting copy of a webinar video on Increasing your Global Sales on the internet. Once you Have decided on building a website you must consider a professional content management system.
One of the obvious features of great websites is professionalism. It makes it look like their customers are important to them and they are obviously passionate about their public image. Most web design companies will offer to provide a free assessment or create a free consultation and/or create a free appraisal and website analysis if you already own a website. You need a website designed with your business in mind. Development for small business can be vastly different from a larger online business that requires an e-commerce solution.
The ultimate goal when getting started is to be found. You can have the best looking site in the world but if no one can find it, it is simply not achieving its purpose.
Your first goal is the top ten of the Google Search results (SERPS) but the ultimate prize is the Google Three-Pack. This is the area at the top of the search engines where you will see a map displayed and three prominent businesses listed. These are the first place your customers will look and therefore it is where you want to be.
Getting there requires a lot of work. It requires knowledge of On Site SEO (Search Engine Optimisation), Off-Site Optimisation and Backlinking and a host of other factors related to quality content on your site, Social Media links and on it goes.
Most small business owners are unaware of how to do this and, more importantly, do not have the time to spend to get it done. To find out more you might want to check our blog article on Search Engine Optimization vs Search Engine Marketing.
You must catch the eye of your future client and create a positive user experience with your website. If the visitor to your website does not like what they see they will be gone even down to the fact that most visitors will not want to wait for your site to load. If it does not spring up infornt of them, they will hit the back button and try someone else.
Once you have established a successful website you will see how proper web site design can quickly allow you to promote your business continuously with little effort on your end. All that is required on your part is to ensure that the information on your site is up to date and relevant to your business. One thing to note about customers…if they leave you they will most likely never return, so don’t give them a reason to go looking elsewhere.
Here is an article called 12 Ways To Increase Website Sales. If it is fame that you are looking for, this can be achieved through the use of web site design as well and can help you to quickly bring your product, service or message to the masses.
One of the best things about hiring a web design company is that they will undertake the research needed for you in order to help you come up with a list of the most effective keywords based on the niche in which your website intends to target. This is an essential part of website design that will make a huge difference in how your site ranks among the sea of other sites offering similar products or services. Once the proper keywords are chosen, they will then be optimized into the site in the most efficient way in order to allow the big search engines to easily locate and index your site. See our blog article on Search Engine Optimization.
Over the past few years, social media has increasingly gained popularity as a channel of marketing and maintaining good customer relations. There are varying reasons why an individual company would need marketing through social media and depends on factors such as the products, the company profile and the kind of customers it caters to. Knowing such factors enables Curabitur non mauris orci.Duis pellentesque varius eros ac dapibus. Nam quis magna at est ornare lobortis. Curabitur accumsan, felis sit amet pulvinar suscipit, tellus lectus consequat est, quis tempus diam nulla id sem. Aliquam nibh tellus, interdum vel tempor et, tempor at quam? Mauris erat est, feugiat a sodales ac, aliquam sit amet purus. Nam est augue, commodo
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Of course, in reality, whilst nothing is impossible, a free website and SEO services is pretty unlikely unless you know someone that will do the work for you for nothing, or if you know how to do it yourself.
In fact even if you do know how to build your own free website, do you have time? The most important thing for any successful business owner is to run their business and attend to their customers. Always remember that we should all work to our strengths and building a website may not be one of yours, even though you know how.
For more information about ways to get to the top of Google, follow this link
Actually the idea of a free website is not totally out of the question if you can do each of the following three things with relative ease:
All it takes is those three things and you have a free website, of course that doesn’t insert the pictures and videos, organise the layout and write the articles and it doesn’t provide the SEO services. If you are a chiropractor you don’t usually attend to the plumbing, install electrical circuits or fix computers yourself so when it comes to website building, why not go to the professionals and let them do it for you.
At Keystone Internet Services we build simple easy to use web sites that you can update yourself. That means that once it is built, you don’t have to call us every time you want to change a few words or add a new picture or article. We will show you how to do that.
Having the best looking website in the world, even if it is not a free website, would be fantastic! Just like, if you have a shop front for your business, you would like it to look fantastic to the passers by. But what happens if your shop is in a back alley off the main street and no one knows it is there? If no one sees it, how will they know how fantastic it really is.
The same applies to your free website, and this is where SEO Services come in. If no one knows where to find your website, no-one will see it and, more importantly, no-one will buy your products.
Just as you want your shop to be on main street…your web site needs to be on the Internet equivalent…and that is the front page of Google.
SEO services will put up all the right signs and add all the right promotion to your website so that it gets to the front page of Google. In fact at Keystone Internet Solutions we are absolutely committed to utilising the best SEO services to get you into one of the top six spots for your chosen keywords.
So in the end, what do you really want? A free website and no SEO services that was really cheap to build and may even look ok; or…
…a custom designed website fully optimised to get you to the place where your customers are just waiting to buy your products or services?.
OK…you have decided that you want to make use of the power of the Internet to grow your business and this means that you need certain services to build a web presence or develop what you already have.
If you are starting from scratch there are a few basic steps that need to be taken and Keystone Internet Services is pleased to provide these free of charge as part of many of our web site construction packages:
We will meet with you to discuss your requirements and then build a web site with you to suit your needs. We can then provide a quotation for you depending upon your requirements.
This is the establishment phase of the project. Once your web site is in place we then move our attention to On-page SEO services. The first part of this exercise is in-depth Keyword Research
A Keyword is the word or combination of words that your customers will type into Google when searching for a product or services on-line. Finding the right keyword is one of the most important things you can do. Why you may ask? Well, it goes like this. Lets say that you want to lose weight. What would you type into Google to find the right weight loss program? Below is a short list of three words that you might use and beside each word is the number of searches per month that each keyword has:
As a customer each one of these words will get you the right answer but as a vendor you want the one which the most number of people use. In this case Weight Loss. So our keyword research services are designed to find the keywords that people are using to search for the products or services you sell.
However, the next phase is to gauge the competition for that keyword and ascertain whether or not we will be able to reach the top of Google within a reasonable period of time. This is an extremely time consuming and involved process but needs to be right for the system to be successful
Optimisation of the web site for the selected keywords includes services such as:
Component 2 is where back link services are added utilising various methods. In most cases we use only Premium link sites with high quality page rank which therefore supply valuable “link juice”. This work also includes preparing articles for inclusion on the site and dissemination to article marketing sites, blogs, bookmarks and social media links.
Each month that our agreement remains in place we will provide the following services under this component heading.
Our monthly reporting structure will allow you to see what is happening as the project develops.
It is imperative that the overall strategy is carefully paced and controlled. The growth of the web site should appear to be reasonably natural over time, as if increasing numbers of people are visiting the site, adding the link to theirs and promoting it to their friends. Google will penalise you if the growth appears erratic or to fast. This is a trick used by some SEO companies to get your site ranking really quickly, but once Google works out what is happening, it will downgrade your site accordingly and the ranking will not hold.
In the world of backlinking, size does matter. However quality is definitely more important than quantity. For example 10 backlinks on medium PR sites can be worth 100 on sites ranked 1 or less. This can grow exponentially so that 10 backlinks on High PR sites (say 7 and above) could be worth as many as 1000+ of the basic run-of-the-mill variety.
Finally, Google will always give more kudos to quality content. With this in mind we only use professional writers to provide high quality articles; we only use professional video makers and voice-over people for high quality video; in fact we only use professional people in all aspects of our services to ensure a high quality outcome for our clients.
It is essential that the development process is ongoing. Even once you have reached the top of Google you will need to maintain new content and back-linking services to stay there. Remember if you stop, another business is still growing and they will pass you.
ADDITIONAL SERVICES – costs on application
Video – We can provide video content to help promote your site and pages.
Social Media – Do you have a Fan Page and is it linked to your web site? Are you making good use of the viral nature of Facebook and other social media services such as Twitter, LinkedIn and other social sites?
Google Places – Have you claimed your free Google listing and optimised it?
Mobile – Is your site working and are you advertising on smartphones and other similar devices
We would be pleased to supply additional information on our services in these areas plus we can always research any specific idea you may have.