Feature Post 1

Making Your Website Work For You

Local BusinessMany of you may already have a website but let me ask you a question…how many of you get responses from your site and visitors through your door?

A few of you will say “Yes – heaps”, but sadly, a majority of you will say – “not many”.

A professional website that will bring visitors to your business is priceless.  We are a Tasmanian Company servicing Tasmania (and all over the world too actually) and will make your online presence work for you. If you would like to find out more about visitors to your site, visit wikipedia.

The reason is no one knows where to find you is simple.   I like the story of the man who had a dream of selling brand name fashion at ridiculous prices. As part of his project, he built a fantastic premises, got the top interior designers to “get the look” as well as spending a fortune on fixtures and fittings.

The grand opening day came and – no one came. The main problem was he built his store in the middle of the desert. (so to speak). No one knew how to find him and those that did, found it too difficult to get to.

It is like that with websites and if you would like to find out 3 questions your should be asking your prospective web builder then check out My Marketing Pros. You can spend Thousands of dollars creating an online store, but if no one knows where you are, they won’t come to you. Sure you could spend another fortune on advertising and those customers who happen to see your ad may respond and look up your website, but if they can’t work out where you are – money wasted.

One very important fact with online websites is to keep a close check on what you site is doing for you.  You can achieve this easily by utilising Google Analytics.  It’s free and will supply you with all kinds of information about your site.

K-I-S can provide a complete analysis of your current website, (for free) which is very important, particularly in relation to your competition, and supply you with valuable website based data.  Maintenance is very important when it comes to optimising your site, like all good businesses, advertising is an ongoing process – if you don’t look after your website, you will not glean the rewards possible.

At Keystone Internet Services (K-I-S) we can build that dream through Hobart Web Design , utilising WordPress,  supply hosting, domain name registration and make sure that all the search engines (such as Google etc.) know how to find you through search engine optimisation of your website. Your future customers will be able to find you when they are looking for your product and they will be taken direct to your door (so to speak), 24 hours a day, 7 days a week, 365 days a year.

Getting rewards from your websiteIf you research the effectiveness of say radio advertising, it can give you some idea of how ineffective this form of advertising is. Having an effective online presence produces a much better return on investment.  The Internet is now known as the preferred advertising medium and even ranks ahead of T.V.. Also, Yellow Pages has fallen from favor, mainly due to people owning and using smart phones to surf the web and find out the information they are after while on the move.

There are two very important aspects to getting traffic to your site. Keywords – if you have poorly ranking keywords it won’t be easy to attract Google and put you on the first page. Keywords (or phrases) are the words that a prospective customer enters into the Google search bar to find information about the product or service they want. If you would like to know more about keywords take a look at Google Adwords Keywords Tool.

The second is Content. If you have a site that provides good, regular, up to date content then Google will love you and quickly elevate you up the rankings.  Web Design Hobart can help you create the ideal content for your website.  If the content is good, you can enter articles in a blog and allow customers to comment.  Just click here to see 10 Tips To Good Web Writing. You can link your articles to social media sites which gives you more exposure for your business and will work hard for you.

If you would like to find out how we can help you get more sales through creating and optimising a website, then click on our contact page and we will be pleased to assist you with your questions and give you some idea of what is involved in creating the best advertising medium you could possibly get.

Web Design Hobart – Web Development and Positioning at its very best